Privacy Policy

1. Introduction

Welcome to Picky Plates. This Privacy Policy explains how NutritionForLittles LLC ("we," "us," or "our") collects, uses, discloses, and protects your personal information when you use our website at pickyplates.com and our mobile applications (iOS and Android) (collectively, the "Services").

By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please do not use our Services.

2. Information We Collect

2.1 Personal Information You Provide

When you create an account or use our Services, we may collect:

• Account Information: Email address, name, username, and phone number
• Dietary Preferences: Food allergies, dietary restrictions, and meal preferences
• Meal Planning Data: Pantry items, favorite recipes, shopping lists, and customized meal plans
• Subscription Information: Subscription status, plan type, and renewal dates (payment card information is handled directly by our payment processor and not stored by us)

2.2 Information Collected Automatically

When you access our Services, we automatically collect:

• Usage Data: Pages visited, features used, time spent on the Services, and interaction data
• Device Information: Device type, operating system, browser type, IP address, and unique device identifiers
• Mobile App Permissions: Push notification permissions (when granted by you)
• Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies for analytics, advertising, and tracking purposes

2.3 Information from Third Parties

We may receive information about you from third-party services such as analytics providers and advertising networks.

3. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our Services
• Create and manage your account
• Generate personalized meal plans based on your preferences and dietary needs
• Process your subscription payments and manage billing
• Send you important notifications, including new meal plan assignments via push notifications
• Send you marketing communications (you may opt out at any time)
• Respond to your inquiries and provide customer support
• Analyze usage patterns and improve user experience
• Detect, prevent, and address technical issues and fraudulent activity
• Comply with legal obligations and enforce our Terms of Service

4. How We Share Your Information

We do not sell, rent, or share your personal information with third parties for their marketing purposes. We may share your information in the following circumstances:

4.1 Service Providers

We share information with trusted third-party service providers who assist us in operating our Services:

• Payment Processing: Stripe (for secure payment processing)
• Authentication & Data Storage: Supabase (for user authentication and data storage)
• Email Services: SendGrid and MailChimp (for transactional and marketing emails)
• Analytics: Google Analytics, Firebase Analytics, ClickMagic (for usage analytics and performance monitoring)
• Advertising: Google Ads and Meta Ads (for advertising campaigns)

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

4.2 Legal Requirements

We may disclose your information if required by law, court order, or governmental request, or to protect our rights, property, or safety, or that of our users or the public.

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity. We will notify you of any such change in ownership or control of your personal information.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our Services and store certain information. Cookies are files with a small amount of data that are sent to your browser from a website and stored on your device.

We use cookies for:

• Essential functionality (authentication, session management)
• Analytics and performance monitoring
• Advertising and marketing campaigns
• Personalization and user preferences

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Services.

6. Data Retention

We retain your personal information for as long as necessary to provide our Services and fulfill the purposes outlined in this Privacy Policy. After you delete your account, we will retain your data for one (1) year for backup, archival, and legal compliance purposes, after which it will be permanently deleted.

You may request deletion of your account and personal information at any time by contacting us at support@pickyplates.com.

7. Your Privacy Rights

7.1 General Rights

You have the right to:

• Access and review your personal information
• Correct or update inaccurate information
• Request deletion of your personal information
• Object to or restrict certain processing of your information
• Export your data in a portable format
• Opt out of marketing communications

7.2 California Residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information we collect, use, disclose, and sell
• Right to request deletion of your personal information
• Right to opt out of the sale of personal information (we do not sell personal information)
• Right to non-discrimination for exercising your CCPA rights

7.3 European Residents (GDPR)

If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR):

• Right to access your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent at any time

Our legal basis for processing your personal data includes: (1) your consent, (2) performance of a contract, (3) compliance with legal obligations, and (4) our legitimate business interests.

7.4 Marketing Communications

You may opt out of receiving marketing emails by clicking the "unsubscribe" link in any marketing email or by contacting us at support@pickyplates.com. Even if you opt out of marketing communications, we will still send you transactional and service-related messages.

8. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Secure authentication systems
• Regular security audits and monitoring
• Access controls and employee training

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

9. Children's Privacy

Our Services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at support@pickyplates.com, and we will delete such information from our systems.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that are different from the laws of your country. We take steps to ensure that your information receives an adequate level of protection in the jurisdictions in which we process it.

11. Third-Party Links

Our Services may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

12. Push Notifications

Our mobile app may send you push notifications, such as when a new meal plan has been added to your account. You can control push notifications through your device settings or by adjusting your preferences within the app.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top.

We encourage you to review this Privacy Policy periodically. Your continued use of our Services after any changes indicates your acceptance of the updated Privacy Policy.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

We will respond to your inquiry within a reasonable timeframe.